What is a SMEG and Why Everyone is Swooning over Them

It has happened to all of us.  That first magical moment you come face to face with an iconic SMEG appliance.  The first thing you will note is that it looks like nothing else you’ve seen before in a modern kitchen.  While other manufacturers are talking about the same stainless steel, white and black appliances we’ve seen for years, SMEG appliances take center stage to become the showstopper in any environment with its vibrant pop of color that will turn your friends lime green with envy.  

Founded in 1948 in the town of Guastalla, situated between the art & design meccas of Milan and Florence, SMEG is an Italian home appliance manufacturer so stylish that its motto is "Technology with style.”  SMEG is an acronym which stands for "Smalterie Metallurgiche Emiliane Guastalla," meaning "Metal Enameling Plant from Guastalla Emilia."  From the land of Ferrari, Ducati, Maserati, and Lamborghini, SMEG has been turning home kitchen workhorses into coveted works of art for over 65 years.  Vittorio Bertazzoni founded SMEG – yes, another branch of famous Italian family which has dedicated six generations to food and appliance synergistic innovation by designing and manufacturing some of the most beautifully engineered machines to achieve food perfection in the home since 1882.

EXTRAORDINARY EMPHASIS ON DESIGN
SMEG's internal design studio fuses form and function frequently collaborate with internationally-renowned architects and designers such as Guido Canali, Mario Bellini, the Piano Design studio, Marc Newson, and Giancarlo Candeago to achieve excellence in engineering and design unlike any other appliance manufacturer today.  These collaborations keep design fresh to meet the ever-changing needs of the home chefs while setting the style trends for environments that are swoon-worthy.  

NOT JUST RETRO – A STYLE FOR EVERYONE
Currently, SMEG offers six different aesthetic lines, plus several fun products, ensuring a range of SMEG appliance styles to help you customize your living space any way you want.  For example, a SMEG refrigerator is the perfect beer fridge a la Mad Men in your mid-century modern home or a colorful SMEG range commands your attention in an otherwise neutral kitchen.  Not sure you like calling attention to your appliances? SMEG has a variety of stainless steel appliances that are so beautifully-designed they will become the jewelry of your kitchen.


The Portofino line created with the vibrant colors of the Mediterranean in mind create a focal point that is the envy of any international designer or homeowner wishing to make a statement. 
 

 Portofino: "The new Portofino ranges are inspired by the lights of small Mediterranean harbours.There is a perfect match in the contrast of vibrant colour and cool stainless steel."  SmegUSA.com

Portofino: "The new Portofino ranges are inspired by the lights of small Mediterranean harbours.There is a perfect match in the contrast of vibrant colour and cool stainless steel."  SmegUSA.com

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The Linea line features all the latest technology in a sleek, minimal design using transparent knobs and glass which reflects beautifully.

The Classic line was designed in collaboration with architect Guido Canali who is known throughout Europe as a master of historical-urban architectural restoration – beautifully blending the classic architecture of Europe with modern style and new materials to create beautiful living spaces.  Timeless and elegant, this line is heralded as the epitome of modern classic design. 

The Victoria line was designed with softer edges and harmonious curves to create an atmosphere of gathering around which memories are made in spaces where warmth and mood are required.

The 50’s Retro Style line is perhaps SMEG’s most iconic.  Don’t be fooled, this vintage style comes equipped with the newest technology, energy-efficiency and built with sustainable practices so you can feel good about your positive contributions to the environment.  Available in a variety of colors and styling to add pure joy and fun to your living space.

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The SMEG Retro refrigerator comes in several sizes which make it perfect for a full-sized kitchen as well as more compact living spaces.  Three of the most popular Smeg Retro models are the 11.7 cu. ft. fridge, the 9.22 cu. ft. fridge, and the 1.5 cu. ft. mini fridge.

Not ready to commit yet to a major appliance? SMEG has you covered there, too.  SMEG offers many small countertop appliances to crown your kitchen countertops.

 The New Icons of the Domestic Space: "Curved and compact products, star characters of the kitchen, developed for people who want to dabble at being a chef, but not only." SmegUSA

The New Icons of the Domestic Space: "Curved and compact products, star characters of the kitchen, developed for people who want to dabble at being a chef, but not only." SmegUSA

COMMITTED TO SUSTAINABLE PRACTICES
SMEG is a leader in the European appliance market for style and technology and is also leading the game in sustainable practices.  All products are made in Italy with the highest of green standards in mind to provide you with maximum performance with minimum energy usage.  The utmost ecological care was given to the environment during the construction of the headquarters, and the entire production process has been carefully planned to exceed industry environmental requirements.  Right down to the recycled packaging it uses, SMEG is committed to stewardship practices that promise you that human health and the health of the planet are protected to the fullest extent.

Once you see and experience a SMEG, you will understand what all the buzz in the design industry is about.  This company allows every homeowner the change to express themselves in a way that has never been seen in a kitchen.  Whether you are designing a kitchen from scratch or looking for design solutions for your kitchen remodel, combining technology with style, SMEG has something to help you express what is uniquely you.

 Fiat 500 & Smeg: "Born from an exciting collaboration between FIAT 500 and SMEG, a relationship that dates back to the 1950s, is an exclusive project which brings together two brands synonymous with the world of vintage style, design and technological know-how, in a brand new eye-catching form." - SmegUSA.com

Fiat 500 & Smeg: "Born from an exciting collaboration between FIAT 500 and SMEG, a relationship that dates back to the 1950s, is an exclusive project which brings together two brands synonymous with the world of vintage style, design and technological know-how, in a brand new eye-catching form." - SmegUSA.com

 

By: Angela Garvin